The Art of Patient Care
Most acupuncturists work tirelessly to bring in new patients… only to watch them fade away after a few visits. Not because the treatments don’t work but because patients never truly understood the process, the plan, or the purpose behind their care.
That’s the silent leak that keeps so many good practitioners stuck a constant chase for new patients while existing ones quietly slip through the cracks. Every time a patient doesn’t follow through, every no-show, every “I’ll call you if I need more sessions” moment is a reflection of a missed connection not a lack of skill.
The Art of Patient Care teaches you how to close that gap. It’s not another marketing course it’s the missing piece between your clinical expertise and your patient’s transformation. You’ll learn how to confidently lead every visit, educate without overwhelm, and create a patient experience that builds trust, compliance, and lifelong loyalty.
If you ignore this part of your practice, no amount of new patients will fix the frustration, the burnout, or the unpredictable income that follows. But when you master it your clinic becomes steady, your schedule full, and your impact undeniable.
Understand This:
You don’t just have a clinic.
You have a business.
And every business on this planet whether it’s Apple, Amazon, or your acupuncture clinic runs on three moving parts:
- The Before Part
- The During Part
-
The After Part
The Before
All the marketing and advertising that is done to get people to contact you and make an appointment with you.
- Websites
- Social media
- Networking
- Giving talks
- Lead generation
- Google ads, local outreach,
this is spreading the word of what we do and why people can trust us.
The During
Is everything that happens after they say “yes.” It starts the second they call, email, or walk through your front door.
- How you greet them
- How you talk to them
- How you lead them
- How you lay out their treatment plan
- How you educate them, and
- How you make them feel cared for
This is where loyalty is built, referrals are born and your reputation becomes untouchable.
The After
It’s how you stay in touch once they finish care.
- Newsletters
- Birthday cards
- Follow-ups
- Patient appreciation events
All the smart ways you stay on their radar so they never forget you.
Yes, of course you need all 3 parts dialed in.
But none of that matters if the middle — your During — is weak.
If you want patients who are fully committed, compliant, and referring everyone they know…
If you want a waiting list instead of an empty schedule…
If you want to be known as the acupuncturist everyone trusts...
Then you’d better master the During Part.
By the end of this course, you’ll know how to:
✅ Lead every consultation with calm authority and confidence
✅ Educate patients without overwhelming or confusing them
✅ Handle uncertainty, fear, or skepticism with empathy and skill
✅ Build long-term relationships that naturally improve retention and referrals
✅ Create better patient outcomes through clarity, consistency, and leadership
This isn’t marketing fluff it’s the missing piece that transforms your clinic from struggling to thriving.
Because when you master the art of patient care…
You stop chasing new patients.
You start keeping the ones you already have.
And your practice finally starts to grow the way you always imagined.
Enjoy lifetime access to this course when you sign up
Testimonial
Thank you Brad, for the art of patient care seminar.
I’m no stranger to recommending treatment plans or prepay and I’ve paid other mentors over 100k to learn and refine those skills. But you’re out here spilling the beans for under $100?!?! To those who will actually listen and implement, this class is an absolute goldmine.
~Olivia N.
Testimonial
“Thank you for The Art of Patient Care course. I really appreciate your straightforward teaching style, and I was excited to hear your approach to practice management. There were a few hard truths in there, and while I’m doing some things well in clinic, I also realized there are areas where I’ve been dropping the ball without even knowing it.
I’m already implementing the ‘what–what–why–what’ framework to see how it impacts patient retention, and I know I’ll revisit this recording many times in the future. Thank you again for creating such a valuable resource.”
~ Scott Martin
